Liberty

For more than 60 years, Liberty has been dutifully providing financial services to individuals across Africa.

The company prides itself on being with you through all the moments of your life, from your first day of work to retirement, through marriage, the birth of children, and even the passing of loved ones.

A focus on your financial well-being

Liberty offers a range of solutions that focus not only on your finances but also on your physical and emotional well-being. This approach has helped the company grow from a South African life insurer to a Pan-African financial services company.

Their strategic partnerships give you the advantage

They value you and strive to constantly learn from your experiences, to improve and develop solutions that can be with you through the ups and downs of life. Their commitment to being in it with you has helped establish the company as a trusted provider of financial services across Africa.

Choose Liberty for financial freedom

Liberty's purpose is to improve your life by making your financial freedom possible. The company offers investment and insurance solutions that can help you reach your financial goals and protect against unexpected events.

Liberty offers you various options

Liberty offers a range of investment and insurance options that seeks to engage, develop, recognise, and reward you. For those who do not need financial advice, Liberty offers the ability to apply online for disability, life, income, or illness coverage.

They provide insight into the company's transparent operational strategies, trends, and financial performance for the investing public. They’re committed to putting knowledge into action to make a difference in your life.

A strong focus on improving society

Liberty considers education fundamental to creating opportunities for future employment and contributing to building a thriving economy. The company's flagship educational programs focus on literacy, mathematics, and science, aligning with the Department of Education's CAPS curriculum.

They offer comprehensive critical illness coverage as part of their life insurance product offerings. This cover provides financial protection for a range of critical illnesses, including cancer, heart attack, stroke, and kidney failure.  

This cover is designed to provide peace of mind, allowing you to focus on your recovery without worrying about financial burdens. With Liberty’s critical illness cover, you can be assured that you and your loved ones are taken care of in the event of a critical illness diagnosis.

Specialised services that suit your individual needs

Having critical illness cover helps to protect your lifestyle when facing life's biggest challenges. The cover pays a lump sum if you’re diagnosed with a critical illness covered by the benefit, which can assist with expenses associated with lifestyle changes or unexpected costs incurred during treatment or recovery.

The Living Lifestyle benefit covers over 150 defined critical illnesses grouped into 31 benefit categories, including a Catch-All category for rare critical illnesses.

The benefit can be enhanced with top-up and extended options and automatically includes Medical Advancement Protection (MAP) at no additional cost. Unique benefits for women and children are also available. The appropriate cover amount can be determined with the help of a financial adviser or broker.

There’s no better time than now to secure your financial future

The coverage is customisable, allowing you to choose the level of coverage that best meets your needs and budget. This ensures that you’re getting the right level of protection for your unique circumstances.

A trustworthy and reliable insurer

Liberty is a trusted and reputable insurance provider with a long history of providing reliable and innovative insurance solutions. Their experienced team of professionals provides exceptional customer service and support, ensuring that you have the assistance you need when you need it most.