Lion of Africa

Lion of Africa Life Assurance Company Ltd, known as Lionlife originally began as the African People’s Organisation Burial Society Property Ltd (APO) in 1902.

They ventured into insurance in 1944 when Lionlife was officially registered as an insurer.

Comprehensive services for South Africans

The company was acquired by Commlife in 2002 and changed its name to Lionlife. Their primary focus is life insurance, funeral cover, and funeral group schemes for South Africans.

Over the past decade, the company has made huge strides in the industry and is now a comprehensive financial services giant.

They’ve increased their total assets by 250% and their primary income by a staggering 2 000%. These figures stand testimony to their hands-on business ethics.

A knowledgeable team and expert advice

Because they are client-centric in their business dealings, you can expect the best products catering to your unique requirements.

Their advice is sound and fair, and they partner with you in your financial wellness journey. You, the client, are their most valuable asset.

Taking their responsibilities seriously

Lionlife takes their accountability to you very seriously. They understand the importance of new business for their own growth.

You’ll be treated fairly and transparently at all times. You can communicate effortlessly with them as they’re sensitive to your needs.

If you’re in the market for affordable life insurance and funeral cover, you needn’t look any further. Their range of life insurance products compares to the best in the market today.

From life assurance to community assurance

One of the main focuses of their CSI initiatives is education. Lion Life has partnered with various organizations to provide resources and support to schools and students in underprivileged communities.

This includes providing funding for school infrastructure improvements, sponsoring scholarships, and donating educational materials like books and computers.

In addition to education, Lion Life is also involved in community development initiatives. For example, they’ve partnered with Habitat for Humanity to build houses for families in need.

They have also supported initiatives that provide access to basic necessities like food, water, and healthcare.

Lion Life is also committed to environmental sustainability. They have implemented various eco-friendly initiatives, such as reducing their carbon footprint and promoting recycling and energy efficiency.

The assessment process

Lionlife will finish your claim as swiftly and comprehensively as possible. Funeral claim payouts take less than 48 hours if all your documentation is in order. Life insurance claims can take a little longer, as the process will depend on the unique nature of your claim.

Lionlife is ready to accompany you on your life’s journey and is your trusted partner in your time of need. They’re waiting for your call.

Their range of service products comprises four main tiers.

Advanced Life Plan

This plan offers a cover of R50 000 up to R300 000 for you and your partner in the case of death. It’s a full life-term policy with entry ages from 18 to 65. You do not need to undergo any medical tests to qualify. You or your partner can be the primary policyholder. You get a 10% immediate funeral payout upon death, except in the case of suicide.

The plan also offers additional benefits. The Survival Benefit gives you cash back on your life cover premiums, excluding increases.You also get extra funeral cover for your dependents.

Should the life-assured die of unnatural causes, the beneficiary will receive an immediate full payout or it’ll be paid to the deceased’s estate. In the case of death due to natural causes certain waiting periods will apply on the basis of claim percentages. If suicide happens within the first six months of the policy, benefits are forfeited.

The Advanced Funeral Plan

This plan offers a cover of up to R 70 000 and comprises three options:

• The Standard Plan: It includes funeral cover, a money-back guarantee, and Lionlife Assist.
• The Comprehensive Plan: This plan also offers all the Standard Plan benefits, but you also get cashback and education benefits. A grocery benefit is also included.
• The Premier plan: The plan comprises all the benefits of the first two plans. Additionally, you also get a retirement paid-up benefit and a survival benefit. You get cover of up to R300 000 and you don’t need any medical examinations to qualify.

Lionlife Assist is a 24/7 helpline that gives you expert emergency funeral, health, and trauma assistance to help you navigate challenging life events. The funeral plan’s money-back guarantee pays an amount equal to the first six months’ premiums in the event of death due to non-accidental causes.

Death and Disability Cover

This product offers up to R 250 000 accidental death and disability cover for people aged 18 to 74. Permanent and complete disability are included in your policy. It also provides cover for your partner. A cash-back benefit of 25 % also applies.  

Group Policies

This product range comprises funeral benefits for businesses, churches, burial societies, and additional funeral-plan groups. They pay a cash amount upon death. Additional members of these policies only pay a single rate.

The funeral group scheme must have at least 1 000 members with a maximum of 4 children. A cost of R5 applies to every child that’s added. Group policies have a waiting period of six months and the maximum qualification age is 84. After-death transportation is an additional benefit.

There are two categories:

• Compulsory group schemes comprising Compulsory Limited Policies and Compulsory to Death.
• Voluntary group schemes include Voluntary Limited Policies and Voluntary to Death Policies.

The company further offers a plethora of assisted benefits to you, their valuable client. These include, but are not limited to:

• Trauma counselling
• Funeral assistance
• Teacher online
• Emergency medical services
• Access to a personal health advisor, and
• Tax and financial assistance.